ICANN, the organization that oversees domain names and registrations for the Internet, plans to approve the .xxx top-level domain (TLD) for adult Web sites. This is good news. Although optional, sexually explicit and pornographic Web sites can now use this .xxx for their domain names. I hope that these site become responsible and use this naming convention.
Of course there is objection to using this naming convention. Some say it will not do any good because .xxx is just as accessible as .com. True enough but by using this convention it would make screening such sites much easier for parents and businesses that want to take inquiring eyes elsewhere. I know that porn distributors do not want young kids stumbling across their sites. Many porn sites already have a statement on their home page warning surfers under the age of eighteen not to enter. If they really mean to keep young people away, they can take the extra step to rename their site so it would be easier to avoid.
Porn is big business on the Internet. It is thought to be the first business to make money in the online environment. Porn sites sell $3,000 of materials PER SECOND. If all 375 million porn sites were to switch to the .xxx name, it would be instantly bigger than the .com domain. Until recently, "sex" was the most often searched term online.I'm sure it will not lose any market share by switching to the .xxx domain.
I would urge all online porn businesses to take on this challenge and adopt the .xxx domain. Help make the Internet a safe place to have fun and find information without accidentally running into the stuff you want to sell. Those who want to buy some will find your services no matter what you call yourself.
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