Thursday, July 22, 2010

Google Gets an 'F' on the Nexus One

Image representing Nexus One as depicted in Cr...Image via CrunchBase
Not everything Google touches turns to gold. As a matter of fact, Google has had many products launches that have not been successful. They like to beta test product by the public and then if they do not succeed, they are  quietly pulled or minimized and not supported as well as their main applications. Such is the case with Google's Nexus One cell phone. Lots of hype with the announcement but little notice of its demise. As a matter of fact, Google choose to inform the public of its pulling the plug on this product on the same day that Apple's Steve Jobs held a press conference to discuss  antenna-gate!

Google has some very good Web-based products but it clearly had no idea about how to get into the cell business, making several mistakes. One of the mistakes was to align itself with a single service provider, T-Mobile, the weakest carrier in the US. It also confused the issue by branding the phone, made by HTC, and serviced by T-Mobile. With this companies involved, there was lots of finger-pointing when it came to service requests. slowing down the process with a unprepared support infrastructure. The final nail in the coffin was to offer the phone only through a Net purchase.

I'm sure that Google is licking its wounds, learn from its mistakes and try again after the Nexus One is a distance memory. After all, they already know what you are doing online but they also want to know what you are talking about.
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