Saturday, August 7, 2010

Blackberry in Trouble

Image representing Research In Motion as depic...Image via CrunchBase
In the past few weeks, Blackberry has been very dominant in the news. Rumors about a tablet PC started when RIM purchased the domain name. RIM also introduced their latest Blackberry model to be known as the Torch. This model and their latest operating system is RIM's answer to the iPhone and the up an coming Android phones. But things are not looking good for the Canadian cell phone company. A recent statistic claims that half of all current Blackberry users are either considering switching to will be switching to different hardware.

An additional  nail in the Blackberry coffin is the problems RIM has been having with the United Arab Emirates. Because of the strong security on the phone, the UAE feel that the phone can be used by spies and circumvent security. Apparently RIM has come up with a solution to this problem or they could possibly lose 500,000 customers.

Blackberry are great phones (I use one but I'm in the 50% above). Cell phones have become more than just devices for carrying on conversations and organizing personal data. They have become Web surfing tools and social media organizers. These is something Blackberry did not keep up on and iPhone as well as other competitor has surpassed them on. Now, Rim is trying to get caught up and I think its too late. They should focus on being the choice for the business client with enterprise wide services. That is there niche and they have been very good at doing that. The personal Blackberry is fading and soon will be gone.

RIM made the Blackberry one of the first predominately used smart phones and because of that, they have huge market share. Unfortunately, they sat back on their laurels for too long without seeing the potential of the single-user. These single-users need a different set of tools than used by the business client and thus, will be switching to a phone that can provide that need.
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